The Lenses

How we see your problem

Every challenge looks different depending on where you stand. We bring nine lenses to your situation. Here are the four that move most mountains.

Creative Problem-Solving

The Basadur Simplexity process: eight steps from problem finding through taking action. Built on divergent thinking, convergent thinking, and the radical deferral of judgment.

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First Principles

Strip the challenge to what is physically and economically true. Rebuild from there. The old way rarely survives the teardown, but what replaces it actually works.

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Design Thinking

Empathize, define, ideate, prototype, test. A human-centered method that runs at every scale, from one team's workflow to an entire firm's operating model.

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Applied AI

Artificial intelligence aimed by method at your actual workflow. Not acceleration of the wrong thing. The machine arrives only after the problem is truly framed.

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Also in our toolkit: Experience, Process, Innovation, Training, Entrepreneurship. See all nine in the Reframing Engine.